http://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&feed=atom&action=historyTeam:Braunschweig/Outreach/Communication strategy - Revision history2024-03-29T06:55:18ZRevision history for this page on the wikiMediaWiki 1.16.5http://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=336991&oldid=prevJMT at 13:18, 27 October 20132013-10-27T13:18:04Z<p></p>
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</table>JMThttp://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=293486&oldid=prevJMT at 14:11, 4 October 20132013-10-04T14:11:32Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td></tr>
<tr><td class='diff-marker'>-</td><td style="background: #ffa; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded <a href="https://static.igem.org/mediawiki/2013/9/9b/Braunschweig_CommunicationStrategy.pdf">here</a>.<br><br></div></td><td class='diff-marker'>+</td><td style="background: #cfc; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded <ins class="diffchange diffchange-inline"><b></ins><a href="https://static.igem.org/mediawiki/2013/9/9b/Braunschweig_CommunicationStrategy.pdf">here</a<ins class="diffchange diffchange-inline">></b</ins>>.<br><br></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><b>To learn about the implementation of the communication strategy click <a href="https://2013.igem.org/Team:Braunschweig/Outreach/Implementation">here</a>.</b></p></div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><b>To learn about the implementation of the communication strategy click <a href="https://2013.igem.org/Team:Braunschweig/Outreach/Implementation">here</a>.</b></p></div></td></tr>
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</table>JMThttp://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=291888&oldid=prevJMT at 12:46, 4 October 20132013-10-04T12:46:44Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td></tr>
<tr><td class='diff-marker'>-</td><td style="background: #ffa; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded here.<br><br></div></td><td class='diff-marker'>+</td><td style="background: #cfc; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded <ins class="diffchange diffchange-inline"><a href="https://static.igem.org/mediawiki/2013/9/9b/Braunschweig_CommunicationStrategy.pdf"></ins>here<ins class="diffchange diffchange-inline"></a></ins>.<br><br></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><b>To learn about the implementation of the communication strategy click <a href="https://2013.igem.org/Team:Braunschweig/Outreach/Implementation">here</a>.</b></p></div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><b>To learn about the implementation of the communication strategy click <a href="https://2013.igem.org/Team:Braunschweig/Outreach/Implementation">here</a>.</b></p></div></td></tr>
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</table>JMThttp://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=287613&oldid=prevJMT at 03:14, 4 October 20132013-10-04T03:14:59Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td></tr>
<tr><td class='diff-marker'>-</td><td style="background: #ffa; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded here.</p></div></td><td class='diff-marker'>+</td><td style="background: #cfc; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded here.<ins class="diffchange diffchange-inline"><br><br></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="background: #cfc; color:black; font-size: smaller;"><div><ins class="diffchange diffchange-inline"><b>To learn about the implementation of the communication strategy click <a href="https://2013.igem.org/Team:Braunschweig/Outreach/Implementation">here</a>.</b></ins></p></div></td></tr>
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</table>JMThttp://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=287007&oldid=prevJMT at 01:25, 4 October 20132013-10-04T01:25:25Z<p></p>
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</table>JMThttp://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=281908&oldid=prevJMT at 19:31, 3 October 20132013-10-03T19:31:24Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>Then the objectives as well as internal and external target groups have to be constituted. Also the messages that should be made public and the instruments for implementation have to be defined. Last but not least, a timeline where all dates and corresponding activities are recorded, has to be prepared.</p> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>Then the objectives as well as internal and external target groups have to be constituted. Also the messages that should be made public and the instruments for implementation have to be defined. Last but not least, a timeline where all dates and corresponding activities are recorded, has to be prepared.</p> </div></td></tr>
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<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="background: #cfc; color:black; font-size: smaller;"><div><ins style="color: red; font-weight: bold; text-decoration: none;"> <dd>Defining objectives for your communication strategy</dd></dl> </ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded here.</p></div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>A detailed example of a communication strategy can be downloaded here.</p></div></td></tr>
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</table>JMThttp://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=281744&oldid=prevJMT at 19:23, 3 October 20132013-10-03T19:23:11Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>The first step is the analysis of the initial situation and the development of a SWOT-Analysis where the strengths, weaknesses, opportunities and threats going along with the project and synthetic biology in general are identified. This is an example for the result of an SWOT-analysis as it has been completed for the iGEM Team Braunschweig in 2013.</div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div>The first step is the analysis of the initial situation and the development of a SWOT-Analysis where the strengths, weaknesses, opportunities and threats going along with the project and synthetic biology in general are identified. This is an example for the result of an SWOT-analysis as it has been completed for the iGEM Team Braunschweig in 2013.</div></td></tr>
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<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>Then the objectives as well as internal and external target groups have to be constituted. Also the messages that should be made public and the instruments for implementation have to be defined. Last but not least, a timeline where all dates and corresponding activities are recorded, has to be prepared.</p> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>Then the objectives as well as internal and external target groups have to be constituted. Also the messages that should be made public and the instruments for implementation have to be defined. Last but not least, a timeline where all dates and corresponding activities are recorded, has to be prepared.</p> </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td><td class='diff-marker'> </td><td style="background: #eee; color:black; font-size: smaller;"><div><p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> </div></td></tr>
</table>JMThttp://2013.igem.org/wiki/index.php?title=Team:Braunschweig/Outreach/Communication_strategy&diff=281605&oldid=prevJMT: Created page with "{{Template:Team:Braunschweig/HeadBraunschweig taskbar}} <html> <style> h1 {font-size:16px; font-weight:bold; text-decoration:none; border:none; display:inline} #contents { cl..."2013-10-03T19:16:45Z<p>Created page with "{{Template:Team:Braunschweig/HeadBraunschweig taskbar}} <html> <style> h1 {font-size:16px; font-weight:bold; text-decoration:none; border:none; display:inline} #contents { cl..."</p>
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<h1>How to succeed in Public Relations - Communication strategy</h1></p><br />
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<p>Before any communication activities are started, it is essential to develop a communication strategy. A communication strategy is a strategic plan, which helps to pursue the objectives of public relations. As the activities should be effective on the long run, a coherent concept is needed.<br> <br />
The first step is the analysis of the initial situation and the development of a SWOT-Analysis where the strengths, weaknesses, opportunities and threats going along with the project and synthetic biology in general are identified. This is an example for the result of an SWOT-analysis as it has been completed for the iGEM Team Braunschweig in 2013.<br />
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<p>Then the objectives as well as internal and external target groups have to be constituted. Also the messages that should be made public and the instruments for implementation have to be defined. Last but not least, a timeline where all dates and corresponding activities are recorded, has to be prepared.</p> <br />
<p>One part of the strategy is the formulation of specific objectives that range from informational to behavioral objectives. The former are more general and try to get the attention of the people. Positional objectives point out the advantages of the project and last but not least the behavioral objectives try to change peoples’ minds and call to action.<br> <br />
Based on the SWOT-Analysis and the objectives the target groups can be defined. Internal and external target groups as well as opinion leaders and opinion spreaders have to be identified. Afterwards the special messages for these groups are phrased before the real implementation can start.<br> <br />
A detailed example of a communication strategy can be downloaded here.</p><br />
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<h1>Our sponsors</h1></p><br />
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