Team:Berkeley/HumanPractice/DyeingIndustry

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             <li id="TitleID"> <a>Page: Talks with Dyeing Industry</a> </li>
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             <li id="TitleID"> <a id="TitleID" href="https://2013.igem.org/Team:Berkeley/HumanPractice/DyeingIndustry">Talks with Dyeing Industry</a> </li>
             <li ><a href="#2">About Lumi</a></li>
             <li ><a href="#2">About Lumi</a></li>
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             <li ><a href="#3">Interview Overview</a></li>
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             <li ><a href="#3">What We Learned</a></li>
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<li ><a href="#4">Conclusions</a></li>
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<div id="2"><div class = "heading"><a name="About Lumi">About Lumi</a></div>
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<div id="2"><div class = "heading"><a name="About Lumi">&nbsp;&nbsp;About Lumi</a></div>
<p><i><b>Lumi</b> is a Los Angeles-based company founded by Jesse Genet and Stéphan Angoulvant  
<p><i><b>Lumi</b> is a Los Angeles-based company founded by Jesse Genet and Stéphan Angoulvant  
producing a photographic printing process for textiles. The process is based on a photo-reactive  
producing a photographic printing process for textiles. The process is based on a photo-reactive  
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<div id="3"><div class = "heading"><a name="Interview Overview">Interview Overview</a></div>
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<div id="3"><div class = "heading"><a name="What We Learned">&nbsp;&nbsp;What We Learned</a></div>
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<p>During our interview with the CEO of Lumi®, we asked several questions about general consumer trends and manufacturing considerations to take into account when bringing a dyeing process to market. Some of these topics included:  
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<p>During our interview with the CEO of Lumi®, we asked several questions about general consumer trends and manufacturing considerations to take into account when bringing a dyeing process to market. Here are some of the key points we learned:  
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<li> &nbsp;&nbsp;    <b> How aware are consumers and the clothing industry about the non-ecological methods used for dyeing today? </b></li>
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<li> &nbsp;&nbsp;    <b> There is growing awareness about the non-ecological methods used for dyeing in industry today </b></li>
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<p> There is growing awareness within the clothing industry that it is very dirty and contains a huge ecological footprint. While there is awareness, most decisions in industry are made according to financial reasons. Additionally, more and more aware of the ecological footprint of the clothing industry. </p>
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<p> The general public is becoming more aware about the huge ecological footprint of the clothing industry. While there is awareness, most decisions in industry are still made according to financial reasons. </p>
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<li> &nbsp;&nbsp;    <b> How much do consumers value an economically pair of jeans? Would consumers be willing to pay more for them?</b></li>
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<li> &nbsp;&nbsp;    <b> Consumers value eco-friendly products, but higher prices are not well received. </b></li>
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<p> The issue of whether consumers would pay more for economically friendly pair of jeans compared to a standard one ultimately comes down to price. People like green products, but only a certain select group of people would actually pay much more for a pair of jeans that is economically friendly.</p>
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<p> The issue of whether consumers would pay more for an ecologically friendly pair of jeans compared to a standard one ultimately comes down to price. People like green products, but only a small group of people would actually pay much more for a pair of jeans that is eco-friendly.</p>
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<li>  &nbsp;&nbsp;    <b>What are the challenges of incorporating a new biological dyeing process when an industrial one already exists?</b></li>
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<li>  &nbsp;&nbsp;    <b>Changing an existing industry is colossal task. </b></li>
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<p> The denim dyeing industry is already well established, and companies are very averse to making drastic changes unless there are compelling reasons to do so. Thus, in order to successfully integrate a new method into industry, we need to not only sell our point of being more economically friendly, but also be able to compete financially with the existing process of dyeing denim.</p>
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<p> The denim dyeing industry is already well established, and companies are very averse to making drastic changes unless there are compelling reasons. Thus, in order to successfully integrate a new method into industry, we need to not only sell our point of being more ecologically friendly, but also be able to compete financially with the existing process of dyeing denim.</p>
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<li>  &nbsp;&nbsp;    <b>What are some of the ways we can incorporate our process into an already well-established one?</b></li>
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<li>  &nbsp;&nbsp;    <b>It is important to validate our process by making a test case.</b></li>
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<p>One method to increase the popularity of our method and for industry to take interest in our biological method is to have a pilot test of people, say around 10,000, try our entire biological dyeing method from home. This adds legitimacy to our method, since it not only creates awareness of the method, but also has been tried with real possible consumers. In addition, the biological method does not have to go to an industrial setting. Rather, it can possibly be treated as a DIY project, and funding for the process commercially viable can be done through crowd funding. </p>
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<p>One method to bring validation to our method and for industry to take interest in our biological process is to have a pilot test. By having real people try our biological dyeing method from home, we can increase awareness of the method, while adding legitimacy to the process. </p>
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<div id="4"><div class = "heading"><a name="Conclusions">Conclusions </a></div>
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<div id="4"><div class = "heading"><a name="Conclusions">&nbsp;&nbsp;Conclusions </a></div>
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<p><p>To summarize our interview with Jesse, we learned that while consumers like green products, most consumers won't pay much more for green products.
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<p><p> In order to make our biological dyeing method successful in
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This is also a similar case in industry, in which decisions are made financially. Thus, in order to make our biological dyeing method successful in
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industry, we will need to look into further ways to optimize our method and lower costs. </p>
industry, we will need to look into further ways to optimize our method and lower costs. </p>
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<p> Check out our plan to do this in the next section! </p>
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<p> Check out our plan to do this in the <a href="https://2013.igem.org/Team:Berkeley/HumanPractice/Economics">next section!</a> Also check out <a  href="http://lumi.co/">Lumi's products!</a></p>
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Latest revision as of 03:26, 29 October 2013

Talks With Dyeing Industry

To look into the challenges and feasibility of scaling this project up into industry, we talked to an expert involved in the dyeing field. We contacted Jesse Genet, the CEO of Lumi®, to seek advice on the challenges on scaling up our project and possibly taking our product to the market .

  About Lumi

Lumi is a Los Angeles-based company founded by Jesse Genet and Stéphan Angoulvant producing a photographic printing process for textiles. The process is based on a photo-reactive vat dye manufactured by Lumi called Inkodye that develops its color through exposure to UV or sunlight. The process was designed to provide a simple do it yourself alternative to screen printing.

  What We Learned

During our interview with the CEO of Lumi®, we asked several questions about general consumer trends and manufacturing considerations to take into account when bringing a dyeing process to market. Here are some of the key points we learned:

  •    There is growing awareness about the non-ecological methods used for dyeing in industry today

    • The general public is becoming more aware about the huge ecological footprint of the clothing industry. While there is awareness, most decisions in industry are still made according to financial reasons.

  •    Consumers value eco-friendly products, but higher prices are not well received.

    • The issue of whether consumers would pay more for an ecologically friendly pair of jeans compared to a standard one ultimately comes down to price. People like green products, but only a small group of people would actually pay much more for a pair of jeans that is eco-friendly.

  •    Changing an existing industry is colossal task.

    • The denim dyeing industry is already well established, and companies are very averse to making drastic changes unless there are compelling reasons. Thus, in order to successfully integrate a new method into industry, we need to not only sell our point of being more ecologically friendly, but also be able to compete financially with the existing process of dyeing denim.

  •    It is important to validate our process by making a test case.

    • One method to bring validation to our method and for industry to take interest in our biological process is to have a pilot test. By having real people try our biological dyeing method from home, we can increase awareness of the method, while adding legitimacy to the process.

      Conclusions

    In order to make our biological dyeing method successful in industry, we will need to look into further ways to optimize our method and lower costs.

    Check out our plan to do this in the next section! Also check out Lumi's products!

    Retrieved from "http://2013.igem.org/Team:Berkeley/HumanPractice/DyeingIndustry"