Latest revision as of 19:56, 27 October 2013

Human Practices - Overview

Activities

As Human Practices is an essential part of the iGEM competition we did numerous activities this year.

Visit at a secondary school
Strategy Congress Biotechnology 2020+
Panel Discussion
Nerd Nite

We developed a PR-guide based on scientific communication strategies

: Click to download our guide

We asked ourselves: How can we, as natural scientists, tell the public about the great ideas we have? Activities like the ones listed above, definitely help people to come in touch with synthetic biology. But how can we measure the success of those activities and multiply their outreach? The solution: We developed a guide “How to succeed in public relations” for all future iGEM teams. The guide consists of different parts:

Communication Strategy
Implementing the Communication Strategy
Social Media Analysis

To measure the success of all Human Practices activities we created as well a Media Coverage Report where all publications related to our project and our team are listed and analysed.
Download the Media Coverage Report and the guide here.

@@ Line 34: / Line 34: @@
 <div id="contents">
-<h1>Human Practices</h1>
+<h1>Human Practices - Overview</h1>
 <img alt="linie rot 8pix hoch" src="https://static.igem.org/mediawiki/2013/0/07/Team_Braunschweig_Red_line.jpg" width="850" height="1" />
-As Human Practices is an essential part of iGEM we did numerous <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/Activities">activities</a></b> this year. We presented our project at the Nerd Nite to make it known in the scientific community of Braunschweig in a more informal way. We visited a secondary school and brought synthetic biology to young people. We gave a <b><a href="http://www.biotechnologie.de/BIO/Navigation/DE/Aktuelles/biotechnologie-tv,did=166638.html?listBlId=85084&">TV-interview</a></b> to spread the iGEM idea. At the Strategy Congress Biotechnology 2020+ of the Federal Ministry of Education and Research in Berlin we met the other German iGEM teams and presented our project there. We also shot a <b><a href="2013.igem.org/Team:Braunschweig">video</a></b> about our project. Of course did we have a <b><a href="http://en.igem-braunschweig.de/">web presence</a></b> and accounts on <b><a href="https://www.facebook.com/iGEMBraunschweig">Facebook</a></b> and <b><a href="https://twitter.com/iGEM_Brunswick">Twitter</a></b> which we used as general information platforms for all interested citizens, other students and sponsors.<br><br>
-However, we asked ourselves: How can we, as natural scientists, tell the public about the great ideas we have? And how can we measure the success of our activities?<br>
+<p><p style="font-size:14px; font-weight:bold; text-decoration:none; border:none; color:#be1e3c">Activities</p>
-Spreading the word about synthetic biology is an essential part of the iGEM competition.<br>
+As Human Practices is an essential part of the iGEM competition we did numerous activities this year.
-Activities like the ones listed above, definitely help people to come in touch with synthetic biology. But what if we could multiply the outreach of every activity?<br>
-The solution: We developed a guide “How to succeed in public relations” for all future iGEM teams. It can be downloaded <b><a href="https://static.igem.org/mediawiki/2013/7/70/Braunschweig_Guide_How_to_succeed_in_PR.pdf">here</a>.</b></p>
+<ul style="list-style-type:disc" margin-left="45px"><br>
+<li> <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/Activities#Schoolvisit">Visit at a secondary school</a></b> </li>
+<li> <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/Activities#Biotechnology2020+">Strategy Congress Biotechnology 2020+</a></b> </li>
+<li> <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/Activities#Paneldiscussion">Panel Discussion</a></b></li>
+<li> <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/Activities#NerdNite">Nerd Nite</a></b></li>
+</ul> <br>
+<p><p style="font-size:14px; font-weight:bold; text-decoration:none; border:none; color:#be1e3c">We developed a PR-guide based on scientific communication strategies</p>
+<dl class="imgRight">
+   <dt><a href="https://static.igem.org/mediawiki/2013/7/70/Braunschweig_Guide_How_to_succeed_in_PR.pdf"><img alt="Guide" src="https://static.igem.org/mediawiki/2013/6/6d/Braunschweig_HP_Eric.png" width="300" align="right" vspace="0" hspace="5"/></a>
+   </dt>
+   <dd>Click to download our guide</dd></dl> </a>
+We asked ourselves: How can we, as natural scientists, tell the public about the great ideas we have? Activities like the ones listed above, definitely help people to come in touch with synthetic biology. But how can we measure the success of those activities and multiply their outreach?
+The solution: We developed a guide “How to succeed in public relations” for all future iGEM teams. The guide consists of different parts:
+<ul style="list-style-type:disc" margin-left="45px"><br>
+<li> <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/Communication_strategy">Communication Strategy</a></b> </li>
+<li> <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/Implementation">Implementing the Communication Strategy</a></b> </li>
+<li> <b><a href="https://2013.igem.org/Team:Braunschweig/Outreach/SocialMediaAnalysis">Social Media Analysis</a></b></li>
+</ul> <br>
+To measure the success of all Human Practices activities we created as well a Media Coverage Report where all publications related to our project and our team are listed and analysed.
+<br>Download the <b><a href="https://static.igem.org/mediawiki/2013/9/9b/Braunschweig_Clipping_Report.pdf">Media Coverage Report</a></b> and the <b><a href="https://static.igem.org/mediawiki/2013/7/70/Braunschweig_Guide_How_to_succeed_in_PR.pdf">guide</a></b> here.
 </div>
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 <h1>Our sponsors</h1></p>
 <img alt="linie rot 8pix hoch" src="https://static.igem.org/mediawiki/2013/0/07/Team_Braunschweig_Red_line.jpg" width="890" height="1" /></p>
-<img src="https://static.igem.org/mediawiki/2013/7/73/SponsorenLogosBS210712.png" width="875px" /></p>
+<img src="https://static.igem.org/mediawiki/2013/9/9e/SponsorenBS.png" width="875px" /></p>
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