Our Plan

Developing a clear direction outlining a strategic direction for our future is critical. To this end, we have constructed a strategic plan for where our energies will need to be focused to best utilize our resources and to meet the needs of our market. Specifically, this encompasses our focus on key developments of our technology, legal frameworks, and financial implications. Here we outline how FREDsense will grow over the next 5 years broken down into 1, 3, and 5 year intervals.

Now

Our initial milestones covered: market plan, intellectual property, …

Year One

Within the first year of our operations we foresee the need to meet the following major achievements. A major focus will be the continued development of our technology through characterization of the different genetic, chemical and cellular systems. Further to protect these discoveries we will strategically act to protect our intellectual property through patents and trade secrets. We will also begin the process of obtaining regulatory approvals required for the sale and use our final system in Canada and the United States. Additionally, to enable steady growth for our technologies market we will be engaging with key industry players in Alberta’s oil sands production and monitoring market. Finally, to enable these goals we will be actively engaged in raising capital to continue all stages of development from accelerators, corporate partners, grants, and private investment.

Year Three

By year three we see our oil sands monitoring technology expanding from the prototype stage to a fully functional product. This will involve considerable engineering and product design to meet industry needs and to ensure reliable and robust detection in varying environments and climates. To this end we will begin the transition from prototype development to meeting the challenges of mass-manufacturing of the technology. In tandem, we will begin initial development of sensing elements to detect other compounds in markets outside oil sands monitoring. Within this time period we see our initial product having moved through the necessary regulatory hurdles in both Canadian and American markets. These regulatory approvals will help act as both a competitive advantage and to hasten the development of second and third generation monitoring solutions. At the same time we see our first demonstrations of our system in an oil sands monitoring setting which will be closely followed by our first sale to key industry players who we began engaging with in year one. Finally, to continue enabling this rapid development we will have accelerated our strategy of raising capital to include engaging with angel investors, customers, and government grants.

Year Five

Moving into years four and five we will have seen our first monitoring system move into mass-produced product after our first demonstration and sale. Our goal will be to begin capturing a growing share of the sensing market in the oil sands monitoring market over these two years. With the first product entering the market we will pivot to diversifying the sensing ability of our technology. This will involve accelerating the development of new sensing elements begun in year three. By diversifying our technologies applicable markets with new sensing elements we aim to begin entering markets outside the oil sands industry. In deriving these new sensing elements we will apply a similar framework of patenting, trade secrets and legal agreements to protect our intellectual property. To meet our growing capital needs and our goals for growth into new markets we will leverage next stage of capital investments from venture capitalists and revenue from our initial sales.