Team:Calgary Entrepreneurial/Project/Model

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Milestones

Ensuring that we achieve critical thresholds in a timely manner it is vital to the success of FREDsense. To this end, we have strategically planned forward to both utilize our resources in the most effective way and to meet the needs of our market. Here we outline how FREDsense will grow over the next 5 years.

Our Plan

Developing a clear plan that outlines a strategic direction for our future is critical. To this end, we have constructed a strategic plan for where our energies will need to be focused to best utilize our resources and to meet the needs of our market. Specifically, this encompasses our focus on key developments of our technology, legal frameworks, and financial implications. Here we outline how FREDsense will grow over the next 5 years in three intervals. These are broken down into 1, 3, and 5 year intervals.

NowOur initial milestones covered: market plan, intellectual property, …

Year One

This stage of our development will see continued development of our technology and strategic actions to protect our intellectual property. We will begin the process of obtaining regulatory approvals for our final system. Additionally, to enable steady growth for our technologies market we will be engaging with key industry players in Alberta's oil sands development and monitoring industries. Finally, we will be actively engaged in raising capital to continue all stages of development from accelerators, corporate partners, grants, and private investment.

Year Three

We see by year three to be moving from building our prototype system to ensuring it is capable of meeting industries needs. We will have begun the transition from prototype development to scaled up mass-manufacturing of the technology. Our system will have achieved the necessary regulatory approval and initial sales of the system will have begun with key industry players who we began engaging with in year one. We will have conducted several demonstrations of our final system to our potential customers. Finally, we will have accelerated our capital raising strategy by engaging with angel investors, customers, and grants.

Year Five

With our initial system having moved from prototype to mass-produced product to first sale, we will pivot to diversifying the sensing ability of our technology. By diversifying the technologies application we aim to begin entering markets outside Canada. We will work diligently to protect these innovations with rigorous intellectual property protections. Inside Canada, we will have moved beyond our first sale to obtaining a sizable portion of the sensing market. This will occur through key partnerships with major industry players in Alberta's oil sands market. To accomplish our growth aims we will begin transitioning to next stage of capital investments from venture capitalists.