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Team:UCL E/Business/Marketing
From 2013.igem.org
Contents |
Marketing and Competition
Markets
We have identified three markets: Education, Citizen Science and Field Research.
Education: Our primary market is science education in UK secondary schools. When At present, schools are reported to have [http://www.bbc.co.uk/news/education-22369573 too little equipment] for effective practical work and [http://www.telegraph.co.uk/education/educationnews/10030738/Schools-wasting-science-lab-budget-on-photocopying.html unable to offer] a full range of practical lessons.
Citizen Science: [http://diybio.org DIYBio] presents a growing citizen science community of molecular biologists, biotechnologists and bioartists. Projects range from microbe mapping to [http://pavillon35.polycinease.com/recipe-1-yeast-printing/ yeast printing]. DIY Science can be considered as an [http://www.nature.com/spoton/2012/12/spoton-nyc-diy-science-an-alternate-approach-to-scientific-experimentation/ alternative approach to scientific experimentation]. One common barrier is access to the technology, where cost and skills are both problems.
Field Research: A range of fields, from textile conservation to evolutionary biology, require the use of mobile biotechnology.
Market Analysis
Competitors
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Marketing and Sales
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