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Team:UCL E/Business/Marketing
From 2013.igem.org
Contents |
Marketing and Competition
Markets
We have identified three markets: Education, Citizen Science and Field Research.
Education: Our primary market is science education in UK secondary schools. When At present, schools are reported to have too little equipment for effective practical work and unable to offer a full range of practical lessons.
Citizen Science: DIYBio presents a growing citizen science community of molecular biologists, biotechnologists and bioartists. Projects range from microbe mapping to yeast printing. DIY Science can be considered as an alternative approach to scientific experimentation. One common barrier is access to the technology, where cost and skills are both problems.
Field Research: A range of fields, from textile conservation to evolutionary biology, require the use of biotechnology, in particular PCR.
Market Analysis
Competitors
There are no direct alternatives to our product. Several small companies offer individual hardware components. Larger life sciences companies offer educational biotechnology kits. We assessed our product in comparison to other companies by the following criteria: - Cost o How cheap is the technology? o How much does shipping cost? - User-friendly o How easy is the technology to use? - Convenience o Does the company ship internationally? o Is it pre-manufactured or does it require assembly? - Visibility o How easy is the product to find?
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Marketing and Sales
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