Team:British Columbia/marketing

From 2013.igem.org

(Difference between revisions)
 
(14 intermediate revisions not shown)
Line 2: Line 2:
<html>
<html>
 +
<a name="top"></a>
<head>
<head>
Line 8: Line 9:
   var RESEARCH = "To better understand our target audience, we must do research and learn about this group. Information to consider include the number of individuals in the group and the number of realistically marketable individuals. Knowledge regarding opinions on Genetically Modified foods is key in our marketing strategy.";
   var RESEARCH = "To better understand our target audience, we must do research and learn about this group. Information to consider include the number of individuals in the group and the number of realistically marketable individuals. Knowledge regarding opinions on Genetically Modified foods is key in our marketing strategy.";
   var DETERMINE = "We must consider all potential factors that may influence the decision of our target audience. Concluding from our preliminary research and public survey, we would shortlist the motivating factors and thoroughly study their effect.";
   var DETERMINE = "We must consider all potential factors that may influence the decision of our target audience. Concluding from our preliminary research and public survey, we would shortlist the motivating factors and thoroughly study their effect.";
-
   var CREATE = "In today's world, people are bombarded with advertisements everywhere. After consulting with industry marketing professionals, one success tactic that they always employ is creating a compelling story to market the product. The product needs to have its own distinct style in terms of advertisement artwork and product mascot. Not only that, there needs to be a compelling story illustrating why the consumer should buy the product. A compelling story can be developed either internally by our iGEM team members or externally though marketing companies. An external source that is well known for helping organizations create compelling stories for marketing is Epipheo Studios.  In addition, the story must be relatable to mothers; feedback from industry professionals suggest that stories with health messages are highly poignant with mothers. ";
+
   var CREATE = "In today's world, people are bombarded with advertisements everywhere. To succeed in marketing our yogurt, we must have a story; a compelling and appealing image that would set us apart from our competitors. This compelling story can be developed either internally by our iGEM team members or externally though marketing companies. A strong emphasis would be put on relatibility to our target audience. ";
-
   var DEVELOP = "Test4. ";
+
   var DEVELOP = "The Integrated Communication and Marketing Plan is composed of a set of instructions detailing who, what, where, why, and how to market our yogurt. In addition, it also outlines the 4 P's of our marketing strategy: Product, Price, Place, and Promotion.  ";
-
   var ASSESS = "Test5. ";
+
   var ASSESS = "As structures as a marketing plan may seem, it must truly possess flexible and dynamic qualities: Once implemented, the strategy must be reviewed and assessed on an on going basis. With changes to our economy, environment and society, we can anticipate that individual’s habits and beliefs are also constantly going through changes. ";
-
   var INTERNATIONAL = "Test6. ";
+
   var INTERNATIONAL = "";
-
   var WWWWH = "Test7. ";
+
   var WWWWH = "";
-
   var THROUGH = "Test8. ";
+
   var THROUGH = "";
-
   var PPPP = "Test9. ";
+
   var PPPP = " ";
-
   var HOWMANY = "Test10. ";
+
   var HOWMANY = "";
-
   var FEASIBLE = "Test11. ";
+
   var FEASIBLE = "";
-
   var PSYCHO = "Test12. ";
+
   var PSYCHO = " ";
-
   var BEHAVE= "Test13. ";
+
   var BEHAVE= " ";
   var TEST= "To narrow down the factors we would focus on, we would consider various aspects of each factor closely: for example we would question which particular health benefits appeal most to our target group.  ";
   var TEST= "To narrow down the factors we would focus on, we would consider various aspects of each factor closely: for example we would question which particular health benefits appeal most to our target group.  ";
Line 79: Line 80:
</p>
</p>
-
<h2> Genetically Modified Yogurt </h2>
+
<h2> Flowchart of Marketing Approach </h2>
 +
<p> Through our interviews with UBC Marketing professors and dairy industry professionals from the BC Dairy Association, we were able to gain feedback toward developing a marketing strategy outline for our GM yogurt. The flowchart below details the steps that we will follow to market our yogurt in the future, and it is based on data collected through our public survey. <p/>
<div id="flowchart">
<div id="flowchart">
     <IMG id="emp" SRC="https://static.igem.org/mediawiki/2013/b/b1/HPFLOW2.png" USEMAP="#hp2map">
     <IMG id="emp" SRC="https://static.igem.org/mediawiki/2013/b/b1/HPFLOW2.png" USEMAP="#hp2map">
Line 107: Line 109:
<area onmouseover="writeText(TEST)"shape="poly" alt="" title="" coords="519,212,562,207,593,254,568,295,521,296,494,255" href="" target="" />
<area onmouseover="writeText(TEST)"shape="poly" alt="" title="" coords="519,212,562,207,593,254,568,295,521,296,494,255" href="" target="" />
</map>
</map>
 +
<br>
 +
 +
<html>
 +
 +
<div>
 +
<center>
 +
 +
    <a href="https://2013.igem.org/Team:British_Columbia/humanpractices">
 +
        <img width="180" class="icon" src="https://static.igem.org/mediawiki/2013/7/79/UBCReturnArrow.png"
 +
        onmouseover="this.src='https://static.igem.org/mediawiki/2013/1/11/UBCReturnHP.png'"
 +
        onmouseout="this.src='https://static.igem.org/mediawiki/2013/7/79/UBCReturnArrow.png'"/></a>
 +
</center>
 +
</div>
 +
 +
 +
</html>
 +
 +
<html>
 +
<div align="right"><a href="#top">Top of Page</a></div>
 +
</html>

Latest revision as of 02:31, 29 October 2013

iGEM Home

Marketing Strategy

Flowchart of Marketing Approach

Through our interviews with UBC Marketing professors and dairy industry professionals from the BC Dairy Association, we were able to gain feedback toward developing a marketing strategy outline for our GM yogurt. The flowchart below details the steps that we will follow to market our yogurt in the future, and it is based on data collected through our public survey.

Roll over parts of the flow chart to read more!


Top of Page

Retrieved from "http://2013.igem.org/Team:British_Columbia/marketing"