Team:British Columbia/marketing


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Marketing Strategy

Flowchart of Marketing Approach

Through our interviews with UBC Marketing professors and dairy industry professionals from the BC Dairy Association, we were able to gain feedback toward developing a marketing strategy outline for our GM yogurt. The flowchart below details the steps that we will follow to market our yogurt in the future, and it is based on data collected through our public survey.

Roll over parts of the flow chart to read more!

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