Team:British Columbia/marketing

From 2013.igem.org

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<h1>Human Practices</h1>
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In the human practices component of our project, we intended to learn about the professional, industrial and public perception of Genetically Modified Organisms and aim construct a marketing strategy for a Genetically Modified Yogurt. This particular approach was chosen for our project due to the consumer-based nature of our final product.
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First to obtain a general knowledge about the common perspectives with regards to GMOs, we will survey various professionals, people from the industry and citizens in public places. To focus and direct this survey towards our project involving a genetically modified yogurt, we will first survey various people in the dairy industry to understand the major struggles and concerns when dealing with GMOs in this industry. We will then design a survey according to the results obtained from the industry that addresses the concerns that have been raised. The professionals targeted by out survey will include professors with backgrounds in philosophy, bioethics, biology, microbiology, genetics, engineering, land and food systems, and several other fields that are not involved with or study the issue of genetic modification. We will also conduct surveys in public to better our understanding about the major concerns citizens may have with regards to consuming Genetically modify foods, and in our case, yogurt.
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We then began to consider human practices concerns surrounding CRISPR bacterial immunity. Due to recent discoveries with regards to the CRISPR system and scientific advances made in this field, we concluded that creating a Spacer Repository would be of benefit in assessing the potential unintended implications of these sequences. We developed a submission sample and included the information that would be necessary in the repository.
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Revision as of 00:51, 28 September 2013

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Genetically Modified Yogurt

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