Team:British Columbia/marketing

From 2013.igem.org

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   var RESEARCH = "To better understand our target audience, we must do research and learn about this group. Information to consider include the number of individuals in the group and the number of realistically marketable individuals. Knowledge regarding opinions on Genetically Modified foods is key in our marketing strategy.";
   var RESEARCH = "To better understand our target audience, we must do research and learn about this group. Information to consider include the number of individuals in the group and the number of realistically marketable individuals. Knowledge regarding opinions on Genetically Modified foods is key in our marketing strategy.";
   var DETERMINE = "We must consider all potential factors that may influence the decision of our target audience. Concluding from our preliminary research and public survey, we would shortlist the motivating factors and thoroughly study their effect.";
   var DETERMINE = "We must consider all potential factors that may influence the decision of our target audience. Concluding from our preliminary research and public survey, we would shortlist the motivating factors and thoroughly study their effect.";
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   var CREATE = "In today's world, people are bombarded with advertisements everywhere. After consulting with industry marketing professionals, one success tactic that they always employ is creating a compelling story to market the product. The product needs to have its own distinct style in terms of advertisement artwork and product mascot. Not only that, there needs to be a compelling story illustrating why the consumer should buy the product. A compelling story can be developed either internally by our iGEM team members or externally though marketing companies. An external source that is well known for helping organizations create compelling stories for marketing is Epipheo Studios.  In addition, the story must be relatable to mothers; feedback from industry professionals suggest that stories with health messages are highly poignant with mothers. ";
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   var CREATE = "In today's world, people are bombarded with advertisements everywhere. To succeed in marketing our yogurt, we must have a story; a compelling and appealing image that would set us apart from our competitors. This compelling story can be developed either internally by our iGEM team members or externally though marketing companies. A strong emphasis would be put on relatibility to our target audience. ";
   var DEVELOP = "Test4. ";
   var DEVELOP = "Test4. ";
   var ASSESS = "Test5. ";
   var ASSESS = "Test5. ";

Revision as of 02:47, 28 September 2013

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Marketing Strategy

Genetically Modified Yogurt

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