Team:Uppsala/outreach

From 2013.igem.org

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<h1 class="main-title">Outreach</h1>
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<h1 class="main-title">Media outreach</h1>
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<h1>Media</h1>
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We set out to involve people in our project as well as give people a chance to learn more about
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biology. This we did through several media and social networks. Our University took a great interest
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in or project and helped us set up an interview with Teknat samverkan at our Synbioday. Another of
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the media we met up with was TV4, which is the biggest TV-network in Sweden. They interviewed
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us in our lab to show an image to people of what happens in a lab and to ask about the project as
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well as possible issues with GMO. To reach out to a broader audience we used Facebook and Twitter
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which we consistently updated to let people who followed us know about our progress. Our biggest
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prominent media appearance was at the cover of Nature Review´s tenth year anniversary edition
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where our chromo proteins were published.<br><br>
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<p>In order to reach a greater audience with our message, using both traditional and social media is essential. Social media is an especially powerful tool for reaching out to more people and informing them of our goals. Below is a summary of the different kinds of media that we have used to market our project.</p>
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<table class="television_table">
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<tr><td><img src="https://static.igem.org/mediawiki/2013/8/83/Nature_uppsala_poster.png"></td><td><img src="https://2013.igem.org/File:Uppsala_igem_tv4sandning3.png"></td></tr>
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<h1>Facebook</h1>
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<tr><td><img src="https://static.igem.org/mediawiki/2013/3/3d/Uppsala_uu_artikel.png"></td><td><img src="https://static.igem.org/mediawiki/2013/0/0b/Uppsala_fb.png"></td></tr>
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</table><br><br><br>
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<p>Social media is one of the most powerful tools for reaching out to many people. By writing about our project on a daily basis at Facebook, we have managed to reach a broad audience.</p>
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<img class="facebook-graph" src="https://static.igem.org/mediawiki/2013/7/7d/Uppsala2013_Media-outreach.png">
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<p>The graph shows how many people viewed our posts on Facebook from July to September. We can see that the interest for our Facebook page is increasing and our record for a single day is over 1500 people visiting.</p>
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<h1>Twitter</h1>
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<p>Another well used social media, we are of course active also here.</p>
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<h1>Swedish Television channel 4</h1>
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<p>One day this summer Swedish television 4 came to our lab and interviewed us about our yoghurt and what we think about GMO. Watch it here. (In Swedish)
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<a href="www.tv4play.se/program/nyheterna-uppsala?video_id=2414690">http://www.uu.se/nyheter/nyhet-visning/?id=2822&area=2%2C5%2C16&typ=artikel&na&lang=sv></a></p>
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<h1>Uppsala University</h1>
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<p>Our University showed great interest in our project, and wrote an article about us here:
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<br><br>
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<a href="http://www.uu.se/nyheter/nyhet-visning/?id=2822&area=2%2C5%2C16&typ=artikel&na&lang=sv">http://www.uu.se/nyheter/nyhet-visning/?id=2822&area=2%2C5%2C16&typ=artikel&na&lang=sv</a></p>
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<h1>NatureReviews</h1>
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<p><a href="http://www.nature.com/nrmicro/journal/v11/n10/covers/index.html">http://www.nature.com/nrmicro/journal/v11/n10/covers/index.html</a></p>
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Revision as of 06:46, 29 September 2013

Uppsala iGEM 2013

Outreach

Media

We set out to involve people in our project as well as give people a chance to learn more about biology. This we did through several media and social networks. Our University took a great interest in or project and helped us set up an interview with Teknat samverkan at our Synbioday. Another of the media we met up with was TV4, which is the biggest TV-network in Sweden. They interviewed us in our lab to show an image to people of what happens in a lab and to ask about the project as well as possible issues with GMO. To reach out to a broader audience we used Facebook and Twitter which we consistently updated to let people who followed us know about our progress. Our biggest prominent media appearance was at the cover of Nature Review´s tenth year anniversary edition where our chromo proteins were published.




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