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Team:British Columbia/marketing
From 2013.igem.org
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var DETERMINE = "We must consider all potential factors that may influence the decision of our target audience. Concluding from our preliminary research and public survey, we would shortlist the motivating factors and thoroughly study their effect."; | var DETERMINE = "We must consider all potential factors that may influence the decision of our target audience. Concluding from our preliminary research and public survey, we would shortlist the motivating factors and thoroughly study their effect."; | ||
var CREATE = "In today's world, people are bombarded with advertisements everywhere. To succeed in marketing our yogurt, we must have a story; a compelling and appealing image that would set us apart from our competitors. This compelling story can be developed either internally by our iGEM team members or externally though marketing companies. A strong emphasis would be put on relatibility to our target audience. "; | var CREATE = "In today's world, people are bombarded with advertisements everywhere. To succeed in marketing our yogurt, we must have a story; a compelling and appealing image that would set us apart from our competitors. This compelling story can be developed either internally by our iGEM team members or externally though marketing companies. A strong emphasis would be put on relatibility to our target audience. "; | ||
| - | var DEVELOP = " | + | var DEVELOP = "The Integrated Communication and Marketing Plan is composed of a set of instructions detailing who, what, where, why, and how to market our yogurt. In addition, it also outlines the 4 P's of our marketing strategy: Product, Price, Place, and Promotion. "; |
| - | var ASSESS = " | + | var ASSESS = "As structures as a marketing plan may seem, it must truly possess flexible and dynamic qualities: Once implemented, the strategy must be reviewed and assessed on an on going basis. With changes to our economy, environment and society, we can anticipate that individual’s habits and beliefs are also constantly going through changes. "; |
| - | var INTERNATIONAL = " | + | var INTERNATIONAL = ""; |
| - | var WWWWH = " | + | var WWWWH = ""; |
| - | var THROUGH = " | + | var THROUGH = ""; |
| - | var PPPP = " | + | var PPPP = " "; |
| - | var HOWMANY = " | + | var HOWMANY = ""; |
| - | var FEASIBLE = " | + | var FEASIBLE = ""; |
| - | var PSYCHO = " | + | var PSYCHO = " "; |
| - | var BEHAVE= " | + | var BEHAVE= " "; |
var TEST= "To narrow down the factors we would focus on, we would consider various aspects of each factor closely: for example we would question which particular health benefits appeal most to our target group. "; | var TEST= "To narrow down the factors we would focus on, we would consider various aspects of each factor closely: for example we would question which particular health benefits appeal most to our target group. "; | ||
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| - | <h2> | + | <h2> Flowchart of Marketing Approach </h2> |
| + | <p> Through our interviews with UBC Marketing professors and dairy industry professionals from the BC Dairy Association, we were able to gain feedback toward developing a marketing strategy outline for our GM yogurt. The flowchart below details the steps that we will follow to market our yogurt in the future, and it is based on data collected through our public survey. <p/> | ||
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<IMG id="emp" SRC="https://static.igem.org/mediawiki/2013/b/b1/HPFLOW2.png" USEMAP="#hp2map"> | <IMG id="emp" SRC="https://static.igem.org/mediawiki/2013/b/b1/HPFLOW2.png" USEMAP="#hp2map"> | ||
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Latest revision as of 02:31, 29 October 2013
iGEM Home
Marketing Strategy
Flowchart of Marketing Approach
Through our interviews with UBC Marketing professors and dairy industry professionals from the BC Dairy Association, we were able to gain feedback toward developing a marketing strategy outline for our GM yogurt. The flowchart below details the steps that we will follow to market our yogurt in the future, and it is based on data collected through our public survey.
Roll over parts of the flow chart to read more!
