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Team:British Columbia/humanpractices
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var ACADEMIC = "Academic"; | var ACADEMIC = "Academic"; | ||
var MARKETINGPROFS = "We spoke with two marketing professors, Tim Silk and Joey Hoegg and discussed our human practices mission statement. They assisted us in considering all of the marketing aspects of our project and helped us in developing our professional interviews with various other professors. After the academic interviews, having gained some perspective about the opinions individuals may express, we sat down with two marketing professors to lay down the basics of a public questionnaire. "; | var MARKETINGPROFS = "We spoke with two marketing professors, Tim Silk and Joey Hoegg and discussed our human practices mission statement. They assisted us in considering all of the marketing aspects of our project and helped us in developing our professional interviews with various other professors. After the academic interviews, having gained some perspective about the opinions individuals may express, we sat down with two marketing professors to lay down the basics of a public questionnaire. "; | ||
| - | var DEVSURVEY = " | + | var DEVSURVEY = "We developed a Survey composed of three sections: General yogurt purchasing habits such as price and size and consumer use, Factors buyers consider when making yogurt purchase and What factors individuals would consider in choosing to buy a genetically modified yogurt as opposed to a non modified yogurt."; |
| - | var ETHICSAPPROVAL = "Ethics approval"; | + | var ETHICSAPPROVAL = "To conduct our survey at Telus World of Science, we needed to obtain Ethic Approval from the UBC Behavioral Research Ethics Board. We submitted our application to the board, obtained approval from the Microbiology and Immunology, and with the help of Research Ethics analysts, we obtained the approval within two weeks."; |
| - | var SCIENCEWORLD = "Science | + | var SCIENCEWORLD = "We decided to conduct our public survey at Telus World of Science. We met with Mila Cotic, the manager of community connections at Science World and discussed the steps required leading up to the day when we would conduct the survey. "; |
| - | var CONDUCTSURVEY = " | + | var CONDUCTSURVEY = "We conducted our survey at Telus World of Science on September 25th and 26th. We set up a booth in the atrium on the upper floor and had some of our team members walk around the facility, asking individuals if they would like to take part in our survey. Anonymous results were collected."; |
| - | var ANALYZESURVEY = " | + | var ANALYZESURVEY = "The survey results were entered into Excel and graphical analysis was conducted. Figures show the general purchasing habits as well as the factors considered when buying yogurt in general and genetically modified yogurt."; |
| - | var DESIGNMARKETING = " | + | var DESIGNMARKETING = "Based on the results collected from the survey, we designed a marketing strategy for a genetically modified yogurt. We took into account the factors individuals consider when purchasing yogurt and how their choice may be swayed dependant on changing those factors."; |
function writeText(txt) { | function writeText(txt) { | ||
Revision as of 01:11, 27 September 2013
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