Revision as of 02:11, 28 September 2013

Marketing Strategy

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 <script text="type/javascript">
-   var FIND = "BLAHBLAHBLAH.";
+   var FIND = "The first step is to determine the target audience for our yogurt based on our yogurt's reason for existing. As a food, we are interested in the member of the family who buys groceries - normally the mother. Therefore, our target audience are mothers. .";
    var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable?  For our public survey, we will be targeting mothers in order to address these questions.  .";
    var DETERMINE = "Test2. ";