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Team:British Columbia/marketing
From 2013.igem.org
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var FIND = "The first step is to determine the target audience for our yogurt based on our yogurt's reason for existing. As a food, we are interested in the member of the family who buys groceries - normally the mother. Therefore, our target audience are mothers. ."; | var FIND = "The first step is to determine the target audience for our yogurt based on our yogurt's reason for existing. As a food, we are interested in the member of the family who buys groceries - normally the mother. Therefore, our target audience are mothers. ."; | ||
var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable? For our public survey, we will be targeting mothers in order to address these questions. ."; | var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable? For our public survey, we will be targeting mothers in order to address these questions. ."; | ||
| - | var DETERMINE = " | + | var DETERMINE = "After brainstorming a list of motivators, we need to determine the important motivators to focus on. Through our public survey, we identified key motivators that drive mothers. Of the five motivators we tested (Health Benefit, Health Hazards, Environmental Impact, Price, and Taste), the most important motivators were determined to be Health Benefit, Price, and Taste. In order to be marketable to mothers, GM yogurt must be safe and beneficial to health and free from health hazards. In addition, it should have a lower price and better taste so as to be competitive. "; |
var CREATE = "Test3. "; | var CREATE = "Test3. "; | ||
var DEVELOP = "Test4. "; | var DEVELOP = "Test4. "; | ||
Revision as of 02:12, 28 September 2013
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Marketing Strategy
Genetically Modified Yogurt
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