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Team:British Columbia/marketing
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var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable? For our public survey, we will be targeting mothers in order to address these questions. ."; | var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable? For our public survey, we will be targeting mothers in order to address these questions. ."; | ||
var DETERMINE = "After brainstorming a list of motivators, we need to determine the important motivators to focus on. Through our public survey, we identified key motivators that drive mothers. Of the five motivators we tested (Health Benefit, Health Hazards, Environmental Impact, Price, and Taste), the most important motivators were determined to be Health Benefit, Price, and Taste. In order to be marketable to mothers, GM yogurt must be safe and beneficial to health and free from health hazards. In addition, it should have a lower price and better taste so as to be competitive. "; | var DETERMINE = "After brainstorming a list of motivators, we need to determine the important motivators to focus on. Through our public survey, we identified key motivators that drive mothers. Of the five motivators we tested (Health Benefit, Health Hazards, Environmental Impact, Price, and Taste), the most important motivators were determined to be Health Benefit, Price, and Taste. In order to be marketable to mothers, GM yogurt must be safe and beneficial to health and free from health hazards. In addition, it should have a lower price and better taste so as to be competitive. "; | ||
| - | var CREATE = " | + | var CREATE = "In today's world, people are bombarded with advertisements everywhere. After consulting with industry marketing professionals, one success tactic that they always employ is creating a compelling story to market the product. The product needs to have its own distinct style in terms of advertisement artwork and product mascot. Not only that, there needs to be a compelling story illustrating why the consumer should buy the product. A compelling story can be developed either internally by our iGEM team members or externally though marketing companies. An external source that is well known for helping organizations create compelling stories for marketing is Epipheo Studios. In addition, the story must be relatable to mothers; feedback from industry professionals suggest that stories with health messages are highly poignant with mothers. "; |
var DEVELOP = "Test4. "; | var DEVELOP = "Test4. "; | ||
var ASSESS = "Test5. "; | var ASSESS = "Test5. "; | ||
Revision as of 02:13, 28 September 2013
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Marketing Strategy
Genetically Modified Yogurt
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