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   var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable?  For our public survey, we will be targeting mothers in order to address these questions.  .";

   var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable?  For our public survey, we will be targeting mothers in order to address these questions.  .";

   var DETERMINE = "After brainstorming a list of motivators, we need to determine the important motivators to focus on. Through our public survey, we identified key motivators that drive mothers. Of the five motivators we tested (Health Benefit, Health Hazards, Environmental Impact, Price, and Taste), the most important motivators were determined to be Health Benefit, Price, and Taste. In order to be marketable to mothers, GM yogurt must be safe and beneficial to health and free from health hazards. In addition, it should have a lower price and better taste so as to be competitive. ";

   var DETERMINE = "After brainstorming a list of motivators, we need to determine the important motivators to focus on. Through our public survey, we identified key motivators that drive mothers. Of the five motivators we tested (Health Benefit, Health Hazards, Environmental Impact, Price, and Taste), the most important motivators were determined to be Health Benefit, Price, and Taste. In order to be marketable to mothers, GM yogurt must be safe and beneficial to health and free from health hazards. In addition, it should have a lower price and better taste so as to be competitive. ";