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Team:British Columbia/humanpractices
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var ACADEMIC = "In choosing the academic professional, we selected our interviewees to be individuals whose opinions were expected to be bias based on their academic background. Professors in land and food systems, ethics and philosophy and microbiology who have studied genetically modified organisms were asked to participate in our professional interview. Their responses opened our eyes to factors that we had not considered previously. Click to view the interview questions."; | var ACADEMIC = "In choosing the academic professional, we selected our interviewees to be individuals whose opinions were expected to be bias based on their academic background. Professors in land and food systems, ethics and philosophy and microbiology who have studied genetically modified organisms were asked to participate in our professional interview. Their responses opened our eyes to factors that we had not considered previously. Click to view the interview questions."; | ||
var MARKETINGPROFS = "We spoke with two marketing professors, Tim Silk and Joey Hoegg and discussed our human practices mission statement. They assisted us in considering all of the marketing aspects of our project and helped us in developing our professional interviews with various other professors. After the academic interviews, having gained some perspective about the opinions individuals may express, we sat down with two marketing professors to lay down the basics of a public questionnaire. "; | var MARKETINGPROFS = "We spoke with two marketing professors, Tim Silk and Joey Hoegg and discussed our human practices mission statement. They assisted us in considering all of the marketing aspects of our project and helped us in developing our professional interviews with various other professors. After the academic interviews, having gained some perspective about the opinions individuals may express, we sat down with two marketing professors to lay down the basics of a public questionnaire. "; | ||
| - | var DEVSURVEY = "We developed a Survey composed of three sections: General yogurt purchasing habits such as price and size and consumer use, Factors buyers consider when making yogurt purchase and What factors individuals would consider in choosing to buy a genetically modified yogurt as opposed to a non modified yogurt. Click to view the survey"; | + | var DEVSURVEY = "We developed a Survey composed of three sections: General yogurt purchasing habits such as price and size and consumer use, Factors buyers consider when making yogurt purchase and What factors individuals would consider in choosing to buy a genetically modified yogurt as opposed to a non modified yogurt. Click to view the survey."; |
| - | var ETHICSAPPROVAL = "To conduct our survey at Telus World of Science, we needed to obtain Ethic Approval from the UBC Behavioral Research Ethics Board. We submitted our application to the board, obtained approval from the Microbiology and Immunology, and with the help of Research Ethics analysts, we obtained the approval within two weeks. Click to view the steps we followed to obtain our approval"; | + | var ETHICSAPPROVAL = "To conduct our survey at Telus World of Science, we needed to obtain Ethic Approval from the UBC Behavioral Research Ethics Board. We submitted our application to the board, obtained approval from the Microbiology and Immunology, and with the help of Research Ethics analysts, we obtained the approval within two weeks. Click to view the steps we followed to obtain our approval and the approval document. "; |
| - | var SCIENCEWORLD = "We decided to conduct our public survey at Telus World of Science. We met with Mila Cotic, the manager of community connections at Science World and discussed the steps required leading up to the day when we would conduct the survey. "; | + | var SCIENCEWORLD = "We decided to conduct our public survey at Telus World of Science. We met with Mila Cotic, the manager of community connections at Science World and discussed the steps required leading up to the day when we would conduct the survey. Click "; |
var CONDUCTSURVEY = "We conducted our survey at Telus World of Science on September 25th and 26th. We set up a booth in the atrium on the upper floor and had some of our team members walk around the facility, asking individuals if they would like to take part in our survey. Anonymous results were collected."; | var CONDUCTSURVEY = "We conducted our survey at Telus World of Science on September 25th and 26th. We set up a booth in the atrium on the upper floor and had some of our team members walk around the facility, asking individuals if they would like to take part in our survey. Anonymous results were collected."; | ||
| - | var ANALYZESURVEY = "The survey results were entered into Excel and graphical analysis was conducted. Figures show the general purchasing habits as well as the factors considered when buying yogurt in general and genetically modified yogurt."; | + | var ANALYZESURVEY = "The survey results were entered into Excel and graphical analysis was conducted. Figures show the general purchasing habits as well as the factors considered when buying yogurt in general and genetically modified yogurt. Click to view the data collected and their analysis."; |
var DESIGNMARKETING = "Based on the results collected from the survey, we designed a marketing strategy for a genetically modified yogurt. We took into account the factors individuals consider when purchasing yogurt and how their choice may be swayed dependant on changing those factors."; | var DESIGNMARKETING = "Based on the results collected from the survey, we designed a marketing strategy for a genetically modified yogurt. We took into account the factors individuals consider when purchasing yogurt and how their choice may be swayed dependant on changing those factors."; | ||
Revision as of 04:50, 27 September 2013
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