Revision as of 02:12, 28 September 2013

Marketing Strategy

Roll over parts of the flow chart to read more!

@@ Line 19: / Line 19: @@
    var PSYCHO = "Test12. ";
    var BEHAVE= "Test13. ";
-   var TEST= "Test14. ";
+   var TEST= "We need to qualify and quantify key motivators. In terms of health benefit, which form of health benefit is most attractive to mothers? As an example, is a yogurt that helps lower blood cholesterol better than one that provides vitamins?  Through our public survey, we found that the health benefit of providing vitamins is more important to mothers than lowering cholesterol and blood sugar. The next step in understanding mothers is to determine how much health benefit needs to be present before mothers are convinced to buy our yogurt? Does our yogurt need to have a therapeutic effect on a medical condition or simply be a form of nutritional supplement? ";