Team:British Columbia/marketing
From 2013.igem.org
(Difference between revisions)
NeginTousi (Talk | contribs) |
NeginTousi (Talk | contribs) |
||
Line 5: | Line 5: | ||
<script text="type/javascript"> | <script text="type/javascript"> | ||
- | var FIND = "The first step is to determine the target audience for our yogurt | + | var FIND = "The first step is to determine the target audience for our yogurt. When producing a food product, we are particularly interested in the member of the family that purchases groceries. This individual may be making a purchase for personal use or on behalf of friends and family members."; |
var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable? For our public survey, we will be targeting mothers in order to address these questions. ."; | var RESEARCH = "The second step is to research and understand the target audience. Information that we need to know include how many people are mothers, what percentage can we feasibly market our yogurt to, and what are their psychological and behavioral motivators? We need to know what percentage of mothers are strictly against genetically modified (GM) yogurt thus decreasing the percentage of the target audience we can feasibly market to? In terms of motivators, we need to research what key benefits GM yogurt need to offer so as to be marketable? For our public survey, we will be targeting mothers in order to address these questions. ."; | ||
var DETERMINE = "After brainstorming a list of motivators, we need to determine the important motivators to focus on. Through our public survey, we identified key motivators that drive mothers. Of the five motivators we tested (Health Benefit, Health Hazards, Environmental Impact, Price, and Taste), the most important motivators were determined to be Health Benefit, Price, and Taste. In order to be marketable to mothers, GM yogurt must be safe and beneficial to health and free from health hazards. In addition, it should have a lower price and better taste so as to be competitive. "; | var DETERMINE = "After brainstorming a list of motivators, we need to determine the important motivators to focus on. Through our public survey, we identified key motivators that drive mothers. Of the five motivators we tested (Health Benefit, Health Hazards, Environmental Impact, Price, and Taste), the most important motivators were determined to be Health Benefit, Price, and Taste. In order to be marketable to mothers, GM yogurt must be safe and beneficial to health and free from health hazards. In addition, it should have a lower price and better taste so as to be competitive. "; |
Revision as of 02:20, 28 September 2013
iGEM Home
![](https://static.igem.org/mediawiki/2013/8/8e/Title_igemandbluebar-01.png)
![](https://static.igem.org/mediawiki/2013/1/19/Ubc_crest.png)
Marketing Strategy
Genetically Modified Yogurt
![](https://static.igem.org/mediawiki/2013/b/b1/HPFLOW2.png)
Roll over parts of the flow chart to read more!