Revision as of 02:48, 28 September 2013

Marketing Strategy

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    var DETERMINE = "We must consider all potential factors that may influence the decision of our target audience. Concluding from our preliminary research and public survey, we would shortlist the motivating factors and thoroughly study their effect.";
    var CREATE = "In today's world, people are bombarded with advertisements everywhere. To succeed in marketing our yogurt, we must have a story; a compelling and appealing image that would set us apart from our competitors. This compelling story can be developed either internally by our iGEM team members or externally though marketing companies. A strong emphasis would be put on relatibility to our target audience.  ";
-   var DEVELOP = "Test4. ";
+   var DEVELOP = "The Integrated Communication and Marketing Plan is composed of a set of instructions detailing who, what, where, why, and how to market our yogurt. In addition, it also outlines the 4 P's of our marketing strategy: Product, Price, Place, and Promotion.  ";
    var ASSESS = "Test5. ";
    var INTERNATIONAL = "Test6. ";