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From 2013.igem.org

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Survey Results Analysis

Data

We interviewed 100 individuals at the Telus World of Science in Vancouver, British Columbia. The survey determined factors individuals considered when purchasing yogurt and questioned whether those considerations would alter depending genetically modified nature of the yogurt. The figures below illustrate the compared consideration of several factors for genetically modified and unmodified yogurt.

Results

From the results of the survey, we can conclude that in most cases individuals considerations altered when considering genetically modified yogurt. When considering their yogurt choice, individuals are heavily influenced by health benefits the yogurt may offer. This factor was considered strongly in the case of both genetically modified and unmodified yogurt. According to various marketing and industry professionals, and evident from the survey results, taste is the most consistently considered factor in yogurt purchase; The better the taste, the more likely individuals are to purchase the particular yogurt.