Media outreach

In order to reach a greater audience with our message, using both traditional and social media is essential. Social media is an especially powerful tool for reaching out to more people and informing them of our goals. Below is a summary of the different kinds of media that we have used to market our project.

Facebook

Social media is one of the most powerful tools for reaching out to many people. By writing about our project on a daily basis at Facebook, we have managed to reach a broad audience.

The graph shows how many people viewed our posts on Facebook from July to September. We can see that the interest for our Facebook page is increasing and our record for a single day is over 1500 people visiting.

Twitter

Another well used social media, we are of course active also here.

Swedish Television channel 4

One day this summer Swedish television 4 came to our lab and interviewed us about our yoghurt and what we think about GMO. Watch it here. (In Swedish) http://www.uu.se/nyheter/nyhet-visning/?id=2822&area=2%2C5%2C16&typ=artikel&na&lang=sv>

Uppsala University

Our University showed great interest in our project, and wrote an article about us here:

http://www.uu.se/nyheter/nyhet-visning/?id=2822&area=2%2C5%2C16&typ=artikel&na&lang=sv

NatureReviews

http://www.nature.com/nrmicro/journal/v11/n10/covers/index.html