Team:British Columbia/humanpractices/Analysis
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Survey Results Analysis
Results
From the results of the survey, we can conclude that in most cases individuals considerations altered in choosing genetically modified yogurt.
When considering their yogurt choice, individuals are heavily influenced by health benefits the yogurt may offer. This factor was considered strongly in the case of both genetically modified and unmodified yogurt.
![](https://static.igem.org/mediawiki/2013/9/94/Health.png)
According to various marketing and industry professionals, and evident from the survey results, taste is the most consistently considered factor in yogurt purchase; The better the taste, the more likely individuals are to purchase the particular yogurt.
![](https://static.igem.org/mediawiki/2013/d/d9/Taste.png)
Price ranked as a strongly influential factor in every day yogurt purchasing habits but when considering genetically modified yogurt, individuals claimed that price is not a driving factor in their purchase.
![](https://static.igem.org/mediawiki/2013/7/70/Price.png)
![](https://static.igem.org/mediawiki/2013/6/62/Ecological.png)
![](https://static.igem.org/mediawiki/2013/9/90/Hazard.png)